VARÈSE SARABANDE RECORDS LAUNCHES NEW MARKETING INITIATIVES ACROSS ITS SOCIAL MEDIA CHANNELS
(December 2, 2014– Los Angeles, CA) – Varèse Sarabande Records is proud to announce new digital media initiatives, including weekly Spotify playlists and original content on YouTube.
Beginning on Halloween Friday, Varèse Sarabande Records began a Spotify playlist initiative that will continue with the label posting a new themed playlist every week. The label will curate its playlists mining its own storied catalog as well as pulling from the world’s greatest film music scores and songs. Varèse launced its initiative with a playlist that featured tracks from THE OMEN, PSYCHO, A NIGHTMARE ON ELM STREET and TRUE BLOOD.
Varèse has also repositioned its YouTube channel to showcase original content the label is producing. This content incudes short-form music videos that feature select tracks from its upcoming soundtrack releases, behind the scenes making-of videos that highlight the music creation process from its soundtracks, and lyric videos from the singles released on its song soundtracks. The most recent videos posted include a lyric video for the song “Who You Talkin’ To Man” by Ciscandra Nostalghia from the soundtrack to JOHN WICK, and exclusive music and behind the scene interview pieces from the WHIPLASH soundtrack, composers Marco Beltrami (THE HOMESMAN), and Steven Price (FURY). Since Varèse’s reposition of its YouTube channel, the label has experienced 420% growth in channel views and 220% growth in subscribers.
For over 35 years, Varèse Sarabande has been the leading film music label and most prolific producer, marketer and distributor of film music in the world, releasing the highest quality soundtracks from the world’s greatest composers. From current box office hits and top television series to the classics of Hollywood’s Golden Age, Varèse Sarabande’s catalog includes albums from practically every composer in every era, covering all of film history; from Bernard Herrmann, Alex North and Jerry Goldsmith to Alexandre Desplat, Michael Giacchino and Brian Tyler.
The Varèse CD Club releases deluxe and expanded editions of special soundtracks for the film music aficionado. The Varèse Vintage imprint specializes in releasing new and re-issued albums by classic pop, jazz and country artists. Varèse Sarabande Records is distributed by Universal Music Group, while the Varèse CD Club accepts direct orders at http://www.varesesarabande.com.